OpterOne place for all your commerce media on major retailers.
Opteru reads every retail media network you run each day, tells you which bids and budgets to change and why, and changes them only when you say yes.
Flat monthly price, not a share of your ad spend. Prices include GST.
“bourbon whiskey”
ROAS 6.08 beats your 4.00 target and your bid is below the winning bid.
Your retail media, in one place.
Every retailer syncs daily. Spend, sales, ROAS, keywords and products sit side by side, and every recommendation comes with its reason.
Inbox
Bid, budget and keyword recommendations ranked by impact, each with the numbers behind it. Approve the ones you agree with and Opteru applies them.
Every network on one screen.
Spend, sales and ROAS from each retail media network, synced daily and compared with the period before.
Bids that follow your targets.
Raise what beats target, lower what doesn't, hold what's still learning. You approve each one. How they work
Ads on when shoppers buy.
See sales by hour and day, then switch ads off in the hours that don't sell.
Copy the searches that sell.
A search that sells at one retailer becomes a keyword at the others. Searches that only cost money get a test without them.
See where the money works.
Each network's share of spend next to its share of sales, so you know where the next dollar goes.
| Spend | Sales | |
|---|---|---|
| Grocery | 34% | 33% |
| Liquor | 23% | 23% |
| Marketplace | 19% | 16% ▼ |
| Delivery | 24% | 28% ▲ |
Problems flagged the same morning.
A budget gone by lunchtime, a campaign that stopped, a product out of stock. By email or in Slack.
Prove what retail media adds.
Extra sales for every dollar, online and in store, from the sales data you already get. And how many shoppers were new to your brand.
Product pages that sell.
Each product page scored on content, availability and reviews, with fixes drafted for you to approve.
- Size in the title
- Four or more images
- 4.6 stars from 128 reviews
- ! Description is 38 words Draft ready
Works where you already work
Weekly review email Monthly report and PDF Slack Claude Read-only report linksHow it works
Connect your networks
Link the retail media accounts you run. Opteru never sees your retailer passwords.
Opteru finds the changes
Every day it checks spend, sales and ROAS against your targets and lists what to change, with the reason.
You approve, Opteru applies
Nothing moves until you say yes. Every change is logged and can be undone.
Simple pricing
A flat monthly price per brand, so Opteru can tell you to spend less when that's the right call. Every plan starts with 14 days free.
Essentials
For brands starting with one or two retail media networks.
- Up to 2 retail media networks
- Inbox, bid recommendations and rules
- Ad scheduling and demand moments
- Weekly review email
- 3 users, email support
Growth
For brands running every major network.
- All retail media networks
- Everything in Essentials
- Instant alerts and budget pacing
- Targeting clean-up and reporting
- Digital shelf: up to 15 products
- Opteru in Claude
- Unlimited users, priority support
Pro
For brands that need to prove what retail media adds.
- Everything in Growth
- Digital shelf: up to 50 products
- Sales impact: incremental sales per $1
- Incrementality tests
- Planning
- Unlimited users, onboarding included
Founding customers. The first five brands get 50% off Growth or Pro for as long as they stay on it.
Ask about a founding placeQuestions
Does Opteru change my bids on its own?
No. Opteru recommends, you approve. A change only reaches a retailer after someone on your team approves it in Opteru, and every change is logged with a one-click undo. Saving a schedule or a demand moment counts as your approval for the changes it describes.
Which retail media networks does it work with?
The major grocery, liquor and marketplace retail media networks, with Australia first. Tell us which networks you run and we'll confirm what's connected before your trial starts.
Do you need my retailer passwords?
No. Where a network has an API, you connect it with the network's own sign-in and Opteru never sees your password. Where it doesn't, Claude in your own browser reads and applies changes while you're signed in.
Why a flat price instead of a share of spend?
So the advice stays honest. Opteru will tell you to lower a bid or a budget when that's the right call, and it doesn't earn more when you spend more.